August 2009

Found 2 blog entries for August 2009.

Puffing: Tactful or Tasteless Chicago Real estate ?

Sure, my opinion of what’s lovely, cozy, elegant, glamorous, cutting-edge, an incredible view, may differ from yours, but I think it’s safe to assume that the divergence wouldn’t be too terribly great. I mean, we can agree that the Trump Tower is luxurious, that the John Hancock offers some great views and that Old Town is a charming neighborhood. Can’t we? Well, if we can’t agree on those fairly objective statements, surely we wouldn’t fall on opposite ends of the spectrum. You wouldn’t say, for instance, that the Trump Tower is shoddy, that the Hancock has awful views or that Old Town is a repulsive area in which to live.

Of course, if you’ve got a less than fantastic listing, say a run-down condo

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How NOT to Sell a Home in Chicago


chicago real estateSince it’s become apparent that common sense can no longer be taken for granted, I thought it might be helpful to share some tips on how to sell a home. I’ll do this by describing recent examples of how NOT to sell one.


Looks Matter. We’ve all heard it a thousand times. And, while some of us may not want to believe it, it’s true. They do. Well, the same rule of thumb applies to homes for sale; they need to make a good first impression. After all, first impressions are lasting ones and have a real ability to affect a buyer in either a positive or negative way. Since a buyer’s first impression is often developed through online photos, it’s

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